Ch 5 - ismg3000 Essay Example | Topics and Well Written Essays - 750 words

Ch 5 - ismg3000 - Essay Example The effective CIO should be able to steer the organization into designing strategies that match the organizations’ resources and create their competitive advantage over the rest of their competitors; and leave other responsibilities like focusing on functions, as well as portfolio and infrastructure management to duly competent IT personnel. It is so difficult to assign a quantitative value to the return on an IT investment because, as explained by Ruben, computing for the value should take into consideration varied factors that influence and affect IT within an organization. The rationale for this is that gauging the performance of IT would take evaluating the role that IT plays within a continuum. IT is never static; therefore, computing for a quantitative value captures a pre-defined time frame, which is challenging in itself. This is compounded by the fact that the elements to be incorporated in value computation differ. As disclosed, the investments in IT are already clear demonstrations of value. However, there is also a need to incorporate competitors’ reaction to a particular investment to determine the rate of return that that particular investment generated in the long run. From the researches provided with the assistance of Maggie, the â€Å"IT Doesn’t Matter† contention was actually refuted since all crucial information indicated that IT’s role in the organization is significant given the distinct value it provides. As supported from the experience of Zara, a clothing retailer, the benefits and values that IT has created in terms of immediately identifying customers’ demands and preferences in clothing styles paved the way for the organization to perfectly match these needs with the current resources. Likewise, the same experience was also disclosed from Wal-Mart in terms if using IT to create their competitive edge over their

False Catholic Beliefs Essay Example for Free

False Catholic Beliefs Essay The two authors namely Gross and Blackbourn made an account about German Catholicism in the 18th Century. Their works: â€Å"The Strange Case of the Nun in the Dungeon and Apparitions of the Virgin Mary in Bismarckian Germany†, respectively are expositions of how the noblest human acts and beliefs can be turned into atrocities and monstrous behaviors if that self giving is overshadowed with power or other ulterior motives. Freedom of Religion is man’s greatest endeavor to fulfill his end. However, if the means to achieve the end becomes evil it no longer serves man’s purpose but becomes destruction to man’s life and being. In the case of the nun Barbara, it is so unlikely that someone needs to be locked up for 21 years simply because that woman can not live her state in life. The vocation to celibacy is a free gift and not given to all. In fact, the best place for a woman is still in the home. Is the nun in the dungeon really insane or just maltreated? What is the real reason why she was in the nunnery? Again, in those questions it is no longer a reason if she is a madwoman but her lack of freedom and those people around her who were influenced by evil or may used coercion as force needed to be looked in depth. What made this people think that way, and what kind of a leader or a superior does her congregation have? Was it is because her time was during the Dark Ages in Christianity where people are kind of confused? Could it be also a time in the history of mankind that the female gender is not absolutely understood? On the accounts given by the authors especially that of Blackbourn, when he tried to gather information of the German Madonna, he pointed out on the common beliefs of that time and was able to conclude that the apparitions is not real. This is another lesson to bear in mind that popular beliefs are not always the bearer of truth. Human at the same time is so fallible, that if guided by a blind guide can be trapped into a pit. The two authors have manifested in their works that man to be rational must be free and knowledgeable of the truth. References Gross, Michael B. (2000), The Strange Case of the Nun in the Dungeon : German Studies Review [Electronic Version]. Retrieved 22 February 2008 from, thttp://links. jstor. org/sici? sici=0149-7952%28200002%2923%3A1%3C69%3ATSCOTN%3E2. 0. CO%3B2-N Blackbourn, David, Apparitions of the Virgin Mary in Bismarckian Germany

Complications of Exodontia

Complications of Exodontia Introduction: Patients visit the dental clinic for a routine or planned visit for treatment, conditions related to the oral cavity or due to pain. Even with the invention of advanced dental techniques in restoration of teeth, extraction is one of the most routinely carried out dental procedure (El-Kenawy and Ahmed, 2015). Exodontia can be defined as Painless removal of the whole tooth or tooth roots with minimal trauma to the investing tissues, so the wound heals un-eventfully (Datarkar and Datarkar, 2007). Dental extraction procedures require a good understanding of anatomical structures along with adequate armamentarium and good technique. Successful treatment depends on good diagnosis, planning, appropriate surgical technique and well monitored post operative period. Even though it is a straight forward procedure, there is a possibility of complications during various stages of exodontia and the surgeon should be able to cope with it (Louis, 2015). Complications are unforeseen events that tend to increase the morbidity, above what would be expected from a particular operative procedure under normal circumstances (Venkateshwar, et.al, 2011). They are rare and can arise due to a wide variety of factors. This report covers systemic and local complications for: Pre-operative Peri-operative Post-operative Discussion: Pre-operative complication and management Pre-operative Systemic complications: Pre-operative evaluation of the patients in-depth history (medical, dental or social) past and present and physical examination is crucial (Thakur, et.al, 2014). The patient should be asked about their chief complaint and history of present illness describing onset, quality, intensity, duration, location, radiation, exacerbating or relieving factors, medications (prescribed or over the counter) being taken including any allergies and the type of allergic response. A note of patients family history might reveal inherited illnesses such as haemophilia. Patients social support system should also be noted along with habits such as alcohol/drug intake and tobacco use. A ROS should be completed and it might reveal undiagnosed medical conditions. Questionnaires are used for this purpose (Appendix 1). The common medical conditions and their management are discussed below: Cardiorespiratory: Angina, myocardial infarction, hypertension and asthma are most common. Symptoms are crushing chest pain, dyspnoea, oedema and palpitations. Patients will have difficulty in going up more than 20 stairs, also there is cough and wheeze. Minor treatment can be performed in case of stable angina, but elective dental care deferred in unstable or recent angina. The risk of MI in higher within the first 6 months of prior MI and are classified as ASA class IV and high risk procedures deferred. Elective dental care can be normally performed safely in asymptomatic patients with more than 12 months MI. Premedication is administered to patients having BP value between 160-190/95-110 mmHg (oral or inhalation sedation). There is no proof of cardiac risk reducing even in case of delaying surgery in patients who have BP higher than 180/110 mmHg (Andersson et al, 2010). Bleeding disorders: Questions should be asked about bleeding or bruising and family history. (Minimum platelet count for surgery 100,000 per micro litre). 5% tranexamic acid mouth wash given and patient on anticoagulants should have INR Endocrine disorders: Diabetes (Morning appointment 1- 1.5 hrs after breakfast, this avoids hypoglycaemic reaction), hyperthyroidism, hypothyroidism. Epileptic seizures: Type, frequency, precipitating factors. Allergies: Including local anaesthetics, antibiotics, analgesics, dental materials. Use of anticoagulants: INR of 2.0-3.5 is the safe range for performing simple exodontia procedures. The range is reduced to 1.6-1.9 for complicated procedures. Bisphosphonates, Gastrointestinal disorders, Liver disorders and jaundice, Infections- HIV, hepatitis, syphilis or gonorrhoea, Pregnancy, Radiotherapy also need to be monitored as they could lead to complications. In all the above disorders the anxiety control protocol should be followed and pre-operative medications given if required. Physiological examination is also carried out to confirm dental or medical conditions along with the vital signs (Appendix 2). ASA classification for minimum pre-operative requirement is a protocol to be followed (Appendix 3). Pre-operative local complications: Pain: It can be odontogenic or non-odontogenic. Patient should be asked questions as explained in HOPI (2.1.1). It is treated based on WHO classification (AppendixÂÂ   4) Infection: It can be a localised abscess or can spread into spaces (submandibular, sublingual or maxillary) adjoining the tooth causing severe complications as well as affect the use of anaesthetics during surgery. It is treated with the use of antibiotics (Yousuf, et.al, 2016). Peri-operative complications and their management: 2.2.1 Peri-operative Systemic complications: The following are the most commonly encountered conditions in dental practise (0.7 cases per dentist per year, Girdler, 1999).ÂÂ   In the event of an attack, stay calm, stop dental treatment, make the environment safe, make patient sit upright in most cases, monitor vital signs, check for AVPU (Appendix 5) in conscious patient and follow ABCDE (Appendix 6) approach in unconscious patients (Scully,2014). In non-responding patients always call 999 and initiate CPR (Appendix 7). Emergency drugs and equipment list (Resuscitation council UK, 2013; Joshi Acharya, 2016) (Appendix 8). Asthma: Few activations of patients own salbutamol inhaler (100 mcg/actuation) or 10 activations using large volume spacer device, repeated every 10 mins and oxygen (15 litres/min). Anaphylaxis: Give oxygen (15 litres/min), i.m adrenaline (anterolateral aspect of the middle third of vastus lateralis) in a dose 0.5 mL injection of 1:1000, repeated at 5 minute gap after monitoring vital signs. Paediatric dose given (Appendix 9). Angina: 2 GTN sprays (400 mcg/actuation) sublingually, oxygen (15 litres/min). Patient does not recover in 3 minutes treat for MI. MI: Call 999 immediately, sublingual GTN if not already given, single dose aspirin (300mg) orally to be chewed, oxygen (15litres/min). Epileptic seizures: Do not attempt to restrain movement, give oxygen (15litres/min), single dose of 10mg midazolam buccally. Hypoglycaemia: Conscious patient give oral glucose, repeated in 10 minutes. Unconscious patient give glucagon i.m route (1mg adults, 0.5mg children Syncope: The patient should be laid flat immediately and legs elevated, give oxygen (15litres/min). Choking: Allow patient to cough vigorously, remove any visible foreign bodies, give 5 sharp back blows and if there is no dislodgement of the foreign body 5 abdominal thrusts are delivered (Heimlich) (AppendixÂÂ   10). 2.2.2 Peri-operative Local complications: These can be prevented by proper treatment planning, use of good surgical knowledge and technique. Pre-operative X-rays will help the dentist to locate any abnormalities in relation to the tooth and position of anatomical structures. Patient past dental history and blood test reports checked (Appendix 11). The experience of the surgeon plays a very important role in preventing these complications and effectively managing them. Soft tissue injuries: Due to improper manoeuvring or slippage of instruments. Common areas injured are lips, cheeks, palate, floor of mouth, tongue. Management: Good flap reflection and luxation of tooth ensuring proper grip of instrument and soft tissue protection using thumb and forefinger of free hand. Small injuries need no treatment. In extensive injuries bleeding needs to be controlled and wound sutured. Tooth root fracture: Common event due to extensive caries, large restoration and endodontically treated tooth. Root tip fractures are common in posterior multirooted teeth. These are caused due to improper luxation and use of excessive forces using forceps. Management: If root fracture is noted, irrigate socket thoroughly and directly visualise root. If root tip ( Crown fracture or luxation of adjacent tooth: Crown fracture (extensive caries or large restoration) and luxation of adjacent tooth occur when large amount of force is applied to extract a tooth using the adjacent tooth as fulcrum. Management: Avulsed tooth repositioned and stabilised using splints for atleast 3-4 weeks. If there is any pain after this period the tooth needs to be restored with root canal treatment. Haemorrhage: Frequently occurs in most dental surgical procedures. It is mainly due to the trauma to the blood vessels or disorders of blood coagulation. Management: Control bleeding and attempt to find the origin. Haemostasis obtained by Compression, Cellulose (Surgicel), Haemostatic Collagen (CollaPlug, CollaTape), Bone wax, 5% Tranexamic acid mouth wash, sutures and Electrocautery (Bagheri, et.al, 2016). Maxilla: Fracture of maxillary tuberosity: may create problem for denture retension and is because of extraction of the maxillary posterior teeth (bone weakened by maxillary sinus pneumatising into alveolar process), ankylosis of the tooth or decreased resistance of bone and poor technique (Von and Lozanoff,2017). Management: If periosteum is not detached from the fractured segment, the bone is repositioned, tissue approximated, sutured and extraction rescheduled after 2 months. If bone segment completely reflected from tissues, tooth is first extracted, bone smoothened and wound sutured. Antibiotics with broad spectrum are prescribed. Displacement of tooth into maxillary sinus: Occurs when trying to luxate impacted maxillary third molar. Management: Make the patient sit in upright position and take radiograph. If tooth is visible it can be removed by forcing positive pressure through sinus by closing nostril and exhaling. If this fails tooth can be removed by trephination using Caldwell-Luc (Appendix 12) or Lindorf approach (Boucree, et.al, 2015) Oroantral communication: Due to extraction of maxillary posterior teeth. It is confirmed from bubbling of blood from post extraction site when patient tries to breathe out while nostrils are pinched (Valslava test). Management: small sized communication treated by filling alveolus with collagen and suturing using figure of 8 method. If tissues dont approximate, portion of bone is removed to facilitate buccal and palatal tissue approximation. Large communications are treated using pedicle mucoperiosteal flaps. Antibiotics prescribed if tooth was infected along with nasal decongestants. Mandible: Fracture of mandible: associated with extraction of impacted third molars, due to excessive force applied by elevators or forceps, large pathologic lesions. Management: If there is any fracture while extraction, tooth removal needs to be completed to prevent infection of the fracture line. Afterwards, case on case basis jaw segment stabilisation can be achieved by either intermaxillary fixation or rigid internal fixation for a period of upto 6 weeks. Administration of broad spectrum antibiotics is necessary. Dislocation of TMJ: Due to lengthy procedure on patients with TMJ disorders. There is mandibular deviation in the direction of the healthy side in unilateral dislocation, but there is prognathic movement of the mandible in bilateral dislocation. There is also restriction in mandibular movement and patients exhibit open bite. To prevent such problems mandible must be firmly supported in exodontia procedures. Management: Thumbs placed on occlusal surfaces of teeth, the body of the mandible on both sides are supported by the other fingers. Thumbs are used to exert a downward pressure and at the same time the other fingers are used to push the mandible upwards and posteriorly, until condyle moves in its original position. Post-operative complication management: Post operative Local complication: Immediate- haemorrhage (2.2.2 d) Delayed- Haemorrhage (2.2.2 d) Swelling and pain (2.1.2) Alveolar osteitis: Noticed couple of days after extraction due to blood clot disintegration resulting in necrosis in bone surface of the socket (Tong, et.al, 2014). Management: Gentle irrigation of the wound area with saline and application of medicated packing to the area, e.g. eugenol dressings, and aggressive use of oral analgesics (Akinbami and Godspower, 2014). Late- Nerve injury: Inferior alveolar, mental, and lingual nerves. Nerve trauma may cause sensory disturbances (anesthesia, hypesthesia, paresthesia, dysesthesia) resulting in resulting in burning sensation, tingling, biting of tongue and lips, abnormal chewing. Nerve damage can be due to neurapraxia, axonotmesis, and neurotmesis. Management: Usually palliative, painful situations require analgesics; also attempt is made to restore sensation using vitamin B complex. Often, the injured nerve segment needs to be replaced by using graft or suturing has to be performed on severed segments. Trismus: Masticatory muscle spasm causes restriction in mouth opening, normally with third molar extraction. Management: Heat therapy, muscle relaxant medication, administration of analgesics, anti-inflammatory and physiotherapy lasting few minutes every 4 hours. Osteonecrosis: Can be due to MRONJ, 60% of patients had bone necrosis at extraction site. (Mansoor,2015; Heufelder,2014 ). Management: Antibiotics prescribed to control infection. In advanced cases surgical removal of the necrotic bone is advised. Also microbial rinse along with daily irrigation can be done. Exposed bone can also be covered using a removable appliance. Post Operative systemic complications are mainly related to haemolytic and haemorrhagic diseases and can be managed by using methods previously. Conclusion: Exodontia is a simple procedure, practice of which inevitably can lead to complications from time to time. The complications arising due to these procedures can vary from a simple (dry socket) to the more complicated ones like everlasting nerve damage and displacement of tooth into maxillary sinus. There is a saying prevention is better than cure which is always best applied when trying to prevent the occurrence of these complications (Oliver, 2014).ÂÂ   The surgeon should always be sure of patients past and present medical and dental history, make appropriate pre-operative tests and x-rays and formulate a treatment plan that is best for the patient. Abbreviations: ABCDE Airway, breathing, circulation, disability, exposure ASA American Society of Anesthesiologists AVPU Alert, voice, pain, unresponsive CPR Cardiopulmonary resuscitation GTN Glyceryl trinitrate HOPI History of present illness i.m Intramuscular INR International normalised ratio MI Myocardial infarction MRONJ Medication-related osteonecrosis of jaws ROS Review of systems TMJ Temperomandibular joint WHO World health organisation References: Akinbami, B.O. and Godspower, T., 2014. Dry Socket: incidence, clinical features, and predisposing factors. International journal of dentistry, 2014. Bagheri, S.C., Bohluli, B. and Meyer, R.A., 2016. Oral surgery complications. Avoiding and Treating Dental Complications: Best Practices in Dentistry, p.103. Boucree II, T.S. and Garri, J.I., 2015. Dental Extractions. In Ferraros Fundamentals of Maxillofacial Surgery (pp. 429-442). Springer New York. Crispian Scully, 2014, medical problems in dentistry, Elsevier. Datarkar, A.N. and Datarkar, A.N., 2007. Exodontia Practice. Jaypee Brothers Publishers. Fragiskos D. Fragiskos , 2007, oral surgery, Springer. Grandini, S.A., Barros, V.M., Salata, L.A., Rosa, A.L. and Soares, U.N., 1993. Complications in exodontia-Accidental dislodgment to adjacent anatomical areas. Braz Dent J, 3, p.103. Heufelder M, 2014, Principles of oral surgery for prevention of bisphosphonate-related osteonecrosis of the jaw, Oral and Maxillofacial Surgery, Volume 117, Issue 6, June 2014, Pages e429-e435. Joshi, S. and Acharya, S., 2016. Medical Emergencies in Dental Practice-A Nepalese study. Orthodontic Journal of Nepal, 5(2), pp.33-37. Lars Andersson et al, 2010, Oral and maxillofacial surgery, Wiley-Blackwell Louis, P.J., 2015. Complications of Dentoalveolar Surgery. Manual of Minor Oral Surgery for the General Dentist, p.265. Mansoor, J., 2015. Pre-and postoperative management techniques. Before and after. Part 1: medical morbidities. British dental journal, 218(5), pp.273-278. Mohamed H. El-Kenawy, Wael Moohamed Said Ahmed, 2015- comparison between physics and conventional forceps in simple dental extraction. Oliver, R., 2014. Prevention and management of oral surgery complications in general dental practice. British dental journal, 216(5), pp.263-264. Renton, T., Woolcombe, S., Taylor, T. and Hill, C.M., 2013. Oral surgery: part 1. Introduction and the management of the medically compromised patient. British dental journal, 215(5), pp.213-223. Resuscitation council UK, 2013, medical emergencies and resuscitation, www.resus.org.uk Thakur, A.R., Babshet, M., Amur, S. and Naikmasur, V.G., 2014. Medical screening of dental patients: 16-year experience in a referral dental hospital. Journal of Medicine and the Person, 12(2), pp.76-83. Tong, D.C., Al-Hassiny, H.H., Ain, A.B. and Broadbent, J.M., 2014. Post-operative complications following dental extractions at the School of Dentistry, University of Otago. New Zealand Dental Journal, 110(2). Venkateshwar, G.P., Padhye, M.N., Khosla, A.R. and Kakkar, S.T., 2011. Complications of exodontia: a retrospective study. Indian journal of dental research, 22(5), p.633. von Arx, T. and Lozanoff, S., 2017. Posterior Maxilla. In Clinical Oral Anatomy (pp. 133-162). Springer International Publishing. Yousuf, W., Khan, M., Mehdi, H. and Mateen, S., 2016. Necessity of Antibiotics following Simple Exodontia. Scientifica, 2016. Appendix: 1 pocketdentistry.com Appendix: 2 pocketdentistry.com Appendix: 3 anesthesiallc.com Appendix: 4 img.medscape.com Appendix: 5 pocketdentistry.com Appendix: 6 pocketdentistry.com Appendix: 7 Appendix:8 resus.org.u Appendix: 9 allergy.org Appendix: 10 4.bp.blogspot.com Appendix: 11 cllhealed.files.wordpress.com Appendix: 12 image.slidesharecdn.com

Birth Defects Essay -- essays research papers fc

Birth defects, or congenital malformations, are the faulty formation of structures or body parts present at birth. Sporadic, hereditary, or acquired defects may be immediately observed or may become manifest later in life; they may be visible on the body surface or present internally. Birth defects may be life threatening and require surgical correction, or they may interfere with function or appearance. It is estimated that about 3% of all children are born with major defects; minor defects or variations are estimated to occur in 10% to 15% of births. Malformations may be single or multiple. Multiple malformations that occur in a regular recognizable pattern are referred to as syndromes--for example, the FETAL ALCOHOL SYNDROME sometimes observed in infants of mothers who drank heavily when pregnant. Birth defects may result from the action of genes, chromosomes, or the environment on the developing fetus, but often the cause cannot be determined. Inherited Defects Abnormal genes cause a significant number of different birth defects. Some can be identified as a single-gene disorder that is inherited in a simple Mendelian mode, that is, either a dominant or a recessive pattern. For example, lobster claw deformity of the hands and feet (split hands or feet) is inherited and results from the effect of a single dominant gene. A person who has this deformity runs a 50% risk (1 in 2) of bearing offspring who will inherit the gene and will therefore also be affected. Autosomal rece...

Advert analysis.

What Is that one, particular strategy that a marketer will employ to drive a consumer to buy a product? The answer to that Is advertising. In today's consumer driven world, advertising is the main force behind a company's success. The more convincing, appealing and effective the advert, the bigger the market for the product. They employ appeals including logos, ethos and pathos to convey their message to the audience. The most effective adverts, it seems, are the ones aimed at beauty or simply put, â€Å"looking good†. The Avenue Active Natural advert, in a recent issue of theNatural Health Magazine, is one such advert that uses all such appeals and leaves The Avenue Active Natural advert immediately quite an impact on women. Captures ones attention while randomly flipping through the magazine pages. The advert Is about a dally moisturizing lotion that uses a special Oat Formula. It uses warm, natural colors, basically different shades of green, which sort of has a soothing an d relaxing effect on the audience. It features a glowing Jennifer Animations posing with an ever radiant smile; this mage takes up the entire left side of the page.The background shows a place with a lot of greenery. On the bottom of the ad one can see the campaign slogan â€Å"see the beautiful difference healthier skin can make†, in large white font; simple yet thought provoking. To the right side is more text explaining why oat is important for dry skin and how it is recommended by dermatologists, with a â€Å"before and after test† to provide some sort of evidence of how effective it is. The product itself, the lotion pump, is shown further towards the bottom of the page. On the top right corner is the brand name, â€Å"Avenue, active naturals† In white font.Since this ad Is featured in a women's health magazine, It ill capture the attention of health conscious women. It will target women who are looking for a good and effective moisturizer. Those who have s kin problems, specifically dry skin, might find this ad particularly useful since It claims that the moisturizer uses oats which are recommended for dry skin. Health conscious women mostly look for organic products with the least amount of chemical because they are so conscious about their skin. Every woman wants to look as close to perfect as possible.They are always on the move to find anything that will make them look good, s good as the models they see in magazines and in ads such as this one. Advertisers know that women will never be happy with how they look. Ads like these play on such insecurities and they always seem to succeed! The ad effectively makes use of logos to educate women as to why it would be a rational decision to buy this product. â€Å"Healthy, beautiful skin begins with oat†. That right there makes the audience want to read on. The more she reads, she learns that the moisturizer uses an exclusive oat formula.She's Impressed. What comes next really make s her eager to try this product. The ad says how oat Is recommended by dermatologists â€Å"to Improve the health of dry skin†. Did somebody say â€Å"dermatologists†? With the support of fact true that oat is one of natures' best kept beauty secrets. If women had any doubt about that, well this information Just proves them otherwise. Furthermore, the ad shows a skin test to prove how using the product will improve skin in one day and show significant changes within Just two weeks.Through this information and mostly professional opinion on the matter, the advertiser sets out to show that they care about the audience enough to provide them with such information. Pathos is used almost everywhere in this advert. Firstly, the text plays a very important role. Phrases such as â€Å"see the beautiful difference healthier skin can make† play on the audience's emotions in the sense that it makes them curious as to what exactly â€Å"beautiful difference† means. F urthermore, it mentions how beautiful skin begins with oat. This again appeals to the audience.It makes them confident and believe that there is something out there that will give them better, more beautiful skin. Words like â€Å"exclusive oat formula† make the product seem unique. The advert levelly makes use of a beaming Jennifer Animations who is renowned for her natural beauty. It is trying to convince the audience that they too can look as beautiful and radiant as Jennifer Animations, if they use the product. Moreover, the warm, natural colors, as well as the greenery in the background and the clear blue sky, have a soothing effect on the audience.They are relaxing to the eyes and give an overall â€Å"natural† feel and that is exactly how the advert wants the audience to feel when thinking about the product since it uses a natural formula. Lastly, the advert employs ethos to build up trust among the audience. If someone as famous as Jennifer Animations has chose n to campaign for the product, then it is probably something worthy of using. It is probably effective because it is making her and has always made her look that good.This exact notion goes through the audience's mind when looking at the advert. Now whenever they talk or think about the product, they will probably say something like, â€Å"Oh! It is the same brand Jennifer Animations uses. † Furthermore, the advert shows the reliability of the product with the statement, â€Å"it's the ingredients most recommended by dermatologists†. It also uses phrases like proven to seal in moisture for healthier skin†, emphasis on â€Å"proven†, to further strengthen the trust element among the audience.It is safe to say that this advert was a successful one. Surely, it made a lot of women get off their sofas and drive to the mall to look for Avenue, Active Naturals moisturizing lotion. If not that, it must have at least triggered some sort of response out of the women . The reason for that is that the ad successfully appeals to and prompts the audiences' emotions and their sense of trust and reason. Such a technique is of the best sort when it comes to beauty products like this one.

May Day Activities for Grades 1-3

May Day Activities for Grades 1-3 Each May, schools across the globe celebrate spring on May Day (May 1). This holiday has been celebrated for thousands of years, and traditions include giving flowers, singing, and dancing around a Maypole. Celebrate the arrival of spring by providing your students with a few of these festive May Day activities. Maypole May Day is often celebrated with a Maypole dance. This popular custom includes weaving ribbons around a pole. To create your own Maypole have students take turns wrapping ribbon (or crepe paper) around a pole. Have two students walk around the pole in opposite directions weaving the ribbon in and out. Once students get the hang of it, play some music and allow them to skip, or dance around the pole as they weave the ribbon. To unwind the ribbon have students reverse their direction. Continue this process until all of the students have had a turn. For additional fun, decorate the top of the Maypole with flowers and have students sing the Maypole song. Maypole Song Here we go around the pole,Round the pole,Round the pole,Here we go around the poleOn the first day of May.(Students name) goes around the pole,Round the pole,Round the pole,(Students name) goes around the poleOn the first day of May. May Baskets Another popular May Day custom is to create a May Day basket. These baskets are filled with candy and flowers and left on the doorstep of a friends home. Back in the day, children would make a basket and leave it on the front porch or the doorknob of a friends home, then they would ring the doorbell and quickly leave without being seen. To renew this fun custom with your students have each child create a basket for a classmate. Materials: Coffee filtersWatercolor markersWater (spray bottle with water)TapeScissorsTissue paper Steps: Have students decorate the coffee filter with the markers, then spray the filter with water so the color bleeds. Set aside to dry.Alternate different color tissue paper (about 3-6) and fold in half twice, then trim the edge, rounding the corners so it almost looks like a triangle.Poke a hole into the point of the tissue paper and secure a pipe cleaner. Then start unfolding the paper to create a petal.Once the basket is dry and the flowers are made, place each flower into the basket. May Day Hoops On May Day young girls would often decorate a wooden hoop with spring flowers and compete in a contest to see who had the best-looking hoop. To re-create this May Day custom, have students partner up and decorate a hula-hoop. Provide students with art supplies, such as ribbon, flowers, crepe paper, yarn, feathers, felt, and markers. Have students decorate the hoop as they wish. Be sure to encourage students to be creative and use their imaginations. May Day Writing Prompts Here are a few May Day writing prompts to encourage your students to think about May Day traditions and customs. What is your favorite May Day tradition or custom?What would you put in your May Day basket?What kinds of games would you play on May Day?How would you decorate a Maypole, give details?Who would you like to leave you a basket, and why? May Day Stories Explore May Day even further by reading a few of these stories to your students on May Day. On the Morn of Mayfest written by Erica SilvermanLittle Grey Rabbits May Day written by Allison UttleyThe Rainbow Tulip  written by Pat MoraQueen of the May   written by Steven Kroll